These days it is a must to have a website if you own a business. The Internet is really the best way to gain new consumers, but the only way to really achieve this is through some standout website features. The Internet has made it easy for any business to have a website or blog, but it’s important to really make sure you are using the best services possible out there so that consumers will actually want to continue to visit your website.
As a result, website builders have started to pop up on the Internet in order to rid websites of boring or bland themes. One such company is InstaPage. The company prides itself in providing:
- Customized landing page designs
- Responsive HTML5 design
- One-click installations
- Search Engine Optimization (SEO)
InstaPage is one of the leaders in the website landing page market. The company provides themes and services to over 250,000 website owners. Founded in 2011 by Tyson Quick, InstaPage has headquarters in San Francisco. The success of InstaPage largely stems from the vision of the company’s founder. Quick started the service as a result of being unsatisfied with the website design landing page software that was made available for his business and decided to make a change. As such, the company has really tried to break through the clutter of landing page design and structure.
Top Features Of InstaPage
There are a number of key features that make InstaPage stand apart in the marketplace. Since the company has been around for some time, it has a good rolodex of theme designs available for purchase. The company offers landing page designs for every niche plus they make it a point to design custom designs for clients who request this service. What’s great about the company’s themes is that all are built ready for advertising and other forms of website monetization.
InstaPage has a user interface, especially for businesspeople that don’t like a lot of bells and whistles. Upon joining, you are taken to a page with a friendly guided video tour. But it’s really simple to begin by using a template, or a blank page. You need to first add a Block to each page (basically a 1, 2, or 3 column table) and then populating it with simple tools like forms, video, or images.
When it comes to designs, the InstaPage designs are very clean and crisp looking. The designs are not flashy our over the top, but instead are very sober and fairly bland. The reason for this often has to do with some consumer research which proves that the less cluttered a website is, the longer a user will spend on the site. A well-designed site will ultimately lead to increased sales as well.
While a clean and crisp site can be good for business, if you simply just want a personal site with some wild and crazy themes, then InstaPage may not be for you. If you’re looking for a site that communicates stability, then this service may be right up your alley. The small things are done right. InstaPage has completed thousands of landing pages for all types of businesses. Those include a number of corporate/business type themes, magazine themes, themes for photography, a theme built specifically for custom post types, and more.
Another positive feature with regards to the functionality of the landing page from InstaPage is that each and every theme that they release is professionally designed and is specially coded to get the user the most needed search engine exposure. This means that using the purchased theme ensures more potential traffic to one’s website SEO-wise. This is good news for many small businesses that want to create a brand online and generate traffic organically.
InstaPage landing pages and all their story’s glory depends upon three main elements, which include: a main idea, conducive template and simplicity. Once these are created into existence success can ultimately ensue by lowering the bottom dollar cost of new customer acquisition and current audience engagement. Instapage’s fully functional lead capture squeeze pages do have many features that really can help take one’s business to the next level!
The cost for the InstaPage templates and services really varies depending on the service that you are looking for. The basic service runs as low as $29, there is a mid-tier service for $75 and then an unlimited one for $179. Of course, the more you spend the better service and theme access you are granted.
As many theme developers are going to a yearly subscription model, the fact that you can pay for the service monthly makes InstaPage look like one of the best deals on the market today.
Criticism of InstaPage
While it may look like the landing page services that InstaPage offers has every possible functionality, it is to the dismay of many users that some of the functions do not even work or work poorly. Their coding is hard to follow, let alone customization, which means that they often are not easily downloaded and implemented by the typical user.
The company has also been criticized for its bland use of certain themes and inability to communicate directly with the user to develop a design that fits the business’s needs. While the themes may be practical, some are fairly bland and basic, which can be an issue for someone who is looking to add some pizzazz to a site. The general consensus from other review blogs is that it is also difficult to refund a purchase after you have subscribed. As such, it is recommended that prior to purchase you are 100% certain that you want to subscribe to the service for at least a month.
InstaPage is all about providing the best customer support for its users and therefore tries to be easily accessible. There is a robust Support Center with loads of videos. There’s also a decent knowledgebase and you can contact support via email, but there is no user forum. The active blog will load you up on tips & tricks which can really be a helpful way to get your questions answered without actually having to contact an individual. There are also demos and quick webinars that can take you on a tour of how to use the landing page templates. When you sign up, the site offers you a 15-minute live demo as well as a callback if you have any questions about features or service.
True to the name of the company’s CEO and Founder Tyson Quick, you can build great looking landing pages very fast. It’s designed for small businesses that are new to the world of marketing/landing pages, and gets them up to speed with relative ease. InstaPage offers Optimization, where it automatically tests page variants and integrates the best results, while also teaming up with search engine optimization so that you actually will be able to attract users to your site.
There also seems to be a relatively large community that you can become a part of when you get a subscription to the InstaPage services. This can help you should you have questions or requests for the specific themes and is an added bonus for using the landing page builder. Also, the subscription model of the product makes it very convenient and overall less expensive than other competitors in the space. So if you’re in the market for a new website or a redesign of a site that you already have, look no further than InstaPage.com! You’ll certainly be happy that you gave it a chance.