Paula’s Choice Review

Rating: 4.6 / 5
1 Nov 2017

Taking care of your skin can be a headache. But as any skincare enthusiast knows, it can be vital to your health and your look. Healthy, hydrated skin is the baseline for beauty. You wouldn’t start with an unprimed canvas for artwork. So why would you start with anything but the best for your skin? There are countless serums, creams, and ointments on the market, all vying for your money. Parsing through them on your own through trial and error can make quite the dent in your wallet. How do you know which brands to avoid and which brands deliver results?

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Conscious women know better. To cut through the marketing hype, smart women turn to the experts to inform their decisions. Information and reviews from trusted sources are the best way to find cosmetics that work for you before you buy. When you can’t ask a friend, you can come to Paula’s Choice.

Paula’s Choice is a cosmetics company centered around this idea. Based on the work of celebrity consumer advocate Paula Begoun, Paula’s choice offers a wide variety of makeup and skincare products. Today, we’ll take a look at the site, their products, and what you should know about Paula’s Choice. Paula’s Choice can help you narrow down the endless possibilities and make the right choice for your skin and beauty products.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

About Paula

The founder and namesake of Paula’s Choice is Paula Beth Begoun. Known as the “Cosmetic Cop,” Begoun is a renowned esthetician, writer, and business owner. This dynamite woman was born in 1953 in Chicago, Illinois. As a child, she suffered from serious acne and eczema. Paula understands firsthand the frustrations that come with sensitive skin and the trials of treating eczema. After getting a degree in science from Northern Illinois University, she took the cosmetics world by storm.

Over the course of her career, she has worked in a variety of jobs in the beauty industry. Begoun became a jack of all trades in the cosmetic field. She diligently studied the available products and took a close look at the beauty routines of the day. After college, she worked as a makeup artist and esthetician before opening her own beauty shop in Seattle in 1981. The success of her shop led to a job with KIRO-TV, a local Seattle television station. Begoun made her name at KIRO-TV, working as an investigative journalist in the cosmetics industry. When there was a question of quality or stunning new product on the market, you can bet that Begoun was right there.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Always the entrepreneur, Begoun parlayed her television success into celebrity status. She is well-known as an expert on the cosmetic industry. Begoun has appeared on a number of major television stations and shows, including CNN, The View, The Dr. Oz Show, and The Oprah Winfrey Show. Women of today know Begoun’s authority on cosmetics goes beyond the superficial. She is a trusted name within the industry.

In the early 1990s, Begoun turned her experience with makeup and cosmetics to developing products based on her preferences. Begoun wanted to create a wide range of solutions for many different skin types and conditions. She made use of her industry experience and peer-reviewed science to formulate a line of cosmetics. The end result was Paula’s Choice, which launched in 1995.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Begoun is also a prolific author, with 18 books to her name. Of those, Don’t Go to the Cosmetics Counter Without Me and Blue Eyeshadow Should Be Illegal are her most well-known. For many years, she also wrote a nationally-syndicated column, called “Dear Paula.” In 2008, she launched Beautypedia.com, a website-based version of Don’t Go to the Cosmetics Counter Without Me.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Products

Paula’s Choice is the result of Begoun’s extensive knowledge of the cosmetics industry. All of Paula’s Choice products are designed and produced based on her exacting specifications. Begoun avoids as many additives as possible when formulating her cosmetics. For the environmentally conscious, one can find many natural-based products. Paula’s Choice only endorses the best of the best in skin care. In particular, she is strongly against any fragrances, as they have the potential to irritate sensitive skin. Given her history with eczema and acne, you can trust your sensitive skin with Begoun’s opinion and experience.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Paula’s Choice is dedicated to helping customers find the products that fit their needs. On the site, products are categorized both by type and by skin concern. The user interface and search engine allow you to narrow down your choices easily. Whether you’re concerned about acne, dry skin, or wrinkles, you can easily find which products will work best for you.

Unlike most cosmetics sites, Paula’s Choice also provides guidance for customers based on skin type. Dry skin needs different care routines than oily skin. Struggling with eczema, psoriasis, or acne? Check with Paula’s choice to find products that suit your needs. Each Paula’s Choice product lists the skin types that it works best for, along with other attributes consumers might find useful in their search.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Each product on the site also includes a full list of ingredients it contains, along with their function in the finished product. For those with sensitive skin, or the environmentally conscious, being able to access these ingredients with ease is vital. Begoun is a firm believer in knowing and understanding what’s in the cosmetics you use. More information allows you to make better decisions about your skin and cosmetic usage. Paula’s Choice takes the guesswork out of understanding what it’s in your product and going onto your skin. You only get one body, and Begoun urges you to take care of it.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Expert Advice

In addition to her products, Paula’s Choice also provides expert beauty advice based on Begoun’s years of experience. The site has sections for both makeup tips and skincare guides. The makeup tips section focuses on techniques to get the most from your makeup and boost your overall look. It’s an invaluable resource whether you’re looking to try something new or to gain more confidence and your go-to look.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

On the flip side, the skincare advice section focuses on diagnosing your skin’s condition and finding the products that work best for you. While Paula’s Choice can help you in the right direction, nothing can replace the diagnosis of a doctor. Always consult with a physician before applying a new beauty routine to skin afflicted by any skin disorder.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Concerns

Paula's Choice - Globally-recognized consumer expert for the skincare industry

As Paula’s Choice sells its own brand of cosmetics and skincare products, some consumers have questioned Begoun’s objectivity. If she is selling her own line of products, it follows that she has an incentive to promote her products over other brands. Begoun disputes the appearance of a conflict of interest. She claims that Paula’s Choice is one of very few companies that will recommend products other than their own. While it’s true that Paula’s Choice sells only Begoun’s brand, you will find that she is unhesitant to recommend other products in her advice columns.

When ordering from Paula’s Choice, you’ll find the return policy reassuring and helpful. Paula’s Choice offers a wide variety of options depending on payment and product. You’ll be relieved to know that the company stands behinds their products and will happily offer a refund in the form of your original form of payment up to sixty days from the date of purchase if you are not satisfied. Paula’s Choice also offers store credit in a variety of scenarios, should you fail to find the product that best suits your needs the first time. The speedy turn-around time of the returns will have the right product in your hands in no time at all.

Conclusion

Paula's Choice - Globally-recognized consumer expert for the skincare industry

We can’t recommend Paula’s Choice highly enough. Their products are made with industry expertise and scientific research to be the healthiest, most effective choices for every skin type. Plus, Paula’s Choice shares the ingredients in every one of their products, so you know exactly what you’re using on your skin.

There are concerns about the objectivity of the advice, which should be kept in mind. However, at the end of the day, Paula’s Choice makes a wide variety of cosmetics that many women swear by. When quality and informed decisions are concerned, Begoun provides both with her site.

In the end, only you can decide for yourself. Everyone’s skin is different, with different concerns to manage. What works for your friend might not work for you, but you already knew that. At the very least, you can arm yourself with knowledge. Making an informed choice can save you hassle with both your bank account and your skin. With Paula’s Choice, you can rest assured that you have the maximum amount of information available before trying new cosmetics.

Paula's Choice - Globally-recognized consumer expert for the skincare industry

Paula’s Choice is a cosmetics company centered around this idea. Based on the work of celebrity consumer advocate Paula Begoun, Paula’s choice offers a wide variety of makeup and skincare products.

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